Gripevine For Business - Overview
Take back control of your brand
Your company is making an impression online, no matter what you do. In the growing market of online consumers, word gets around instantly about your customer service.
Less work, more results
Imagine receiving legitimate consumer complaints in a drama-free, finely categorized, highly organized, easy to assign and manage format. At Gripevine, we save your company time and money and help improve your reputation and brand value by doing just that.
In a world of unlimited social media free speech...
Consumers are increasingly expressing their customer service dissatisfaction online in unrestrained and negative ways, often resulting in unfair brand or reputation damage. Gripevine offers a civilized environment where your company can proactively engage with your customers in public without fear of being sullied by brand-damaging profanities or obscenities. We encourage customers to seek resolution through proper gripe etiquette.
Protect yourself against bad actors
If you feel that a customer’s gripe is not legitimate, you have the option of hitting the “flag as fake” button on it. This initiates an automated process requiring the customer to provide additional information to prove that their complaint is honest and in good faith. Until such time as the customer has provided that information, their gripe remains hidden from public view. If they fail to provide such information within seven days, their gripe is removed from the site permanently.
No one is perfect, but there’s always a chance to be better
Gripevine is designed for companies that want to stand out in their market and build their brand. When good customer service goes bad, you need to take action IMMEDIATELY. By claiming your free Gripevine account, you’ll learn what customers are saying about you in real time and you’ll be able to respond just as fast, fixing small customer service issues before they turn into a nightmare for your brand.
The truth is when customers are dissatisfied, they aren’t just upset – they lose trust in your brand. And when this trust is lost, they become disengaged and disinterested and in danger of wandering away to your competitors.
You can stop this cycle on Gripevine – with transparency
When you help your customers resolve their issues on a public platform like Gripevine, you’re demonstrating your commitment to one of the key virtues of the social media age: transparency.
Trust is the new currency of this age. The greater your commitment to transparency, the more your current and future customers will trust you. The more your customers trust you, the more loyal they’ll be. Increased loyalty translates into increased profitability and the best advertising of all - positive word of mouth.
And you're not alone
Gripevine becomes your partner in the process of managing your online reputation and customer relationships. With our real world, moderated, civilized platform for complaint resolution, consumers speak up and they’re heard by your company.
You’ll find out exactly what consumers want and be able to deliver it to them right away. No more dramatic customer battles, no more confusion about how to satisfy someone who didn’t have the best service.
Use Gripevine to take back control of your brand and turn gripes into opportunities to transform your customers from potential brand detractors into happy brand ambassadors.

Key benefits
- Resolve online consumer complaints quickly and easily
- Manage your company's reputation
- Protect and enhance brand value
- Strengthen customer loyalty
- Turn negatives into positives
- Be seen doing good in public
- Make it easy for your company to solve customer service issues
- Hard dollar savings
- Flag suspicious gripes as fake
- Turn brand detractors into brand promoters
- Get proactive about online complaints
- Monitor your competition
